Frequently Asked Questions

We have deep experience in the healthcare vertical, both on the payor and system sides of the category. We have worked with nation's largest hospital systems and insurance carriers, supporting marketing strategy, direct response planning, inbound experience design, marketing automation, sales enablement, customer retention and more. We have deep experience with regulated product categories including Medicare, Medicaid, and the ACA marketplace.  We have also worked closely with large membership brands, financial services companies, retail concepts, franchise organizations, professional service firms and educational institutions. We are adept at exploring new audiences and industries, and applying proven strategic frameworks for helping enterprises, large and small, to capture latent value and experience net growth.  

We measure success through the accomplishment of your business objectives. We don't start working for you until we have defined the business objective(s) of our engagement and determined the key performance indicators (KPIs). These KPIs become the basis of our performance reporting and our key measures of success. By the way, we consider ourselves experts at helping to define business objectives that are measurable by scope and timing. This is not only how we hold ourselves accountable, but it's how we demonstrate the value being gained through our services. 

We start every engagement with 'why' questions. This allows us to form foundational objectives for our strategic recommendations. Answers to 'why' questions help us identify objectives that are organized into two categories—first, we define the overall business objective, then, we identify the marketing objectives associated with achieving the business aim. Strategic planning then takes place at the following levels of detail:

• Who is our audience and what are their key journey contexts?
• What are the strategic priorities with this audience?
• What tactics, channels and messages will need to be activated for each strategic priority?
• What experiences need to be designed, developed and orchestrated across tactics and channels?
• What is our learning agenda?
• What are our performance metrics?
• How will we measure, monitor, report and optimize?

This is just a summarized taste of the strategic planning framework that drives our practice. It's vital that you schedule an initial meeting  to discuss your growth goals and begin the journey-based, experience-driven planning process.